This Is Robz.
She Doesn’t Just Talk About Social. She Built the Damn Grenade.
Meet Robin Wilson. Automotive badass, co-founder of Social Grenade, and the woman who’s been training dealership teams to blow up their social presence before AI ever had game.
Real results. Real talk. Real Robz.
Why I Built This.
The truth behind the boom.
This wasn’t a content idea. It was a gut-punch realization that nobody was helping the people actually doing the work. So I built it.
I didn’t build Social Grenade for influencers. I built it for the people actually slingin’ metal every day. You know what I got tired of? Watching legit sales pros and BDC teams get left behind while everybody yelled “Just post more!” like that was a strategy.
Nobody was showing them how to actually use social to move iron. Managers didn’t get it. OEMs were too slow. And the people doing the real work? Zero support. But still expected to somehow go viral, hit their numbers, and stay out of trouble for posting the wrong thing.
So I built what I wish I had when I was in the grind. A tool that shows up for you daily. Content that grabs attention without making you look cheesy. Prompts that actually work. And a coach in your corner who knows the dealership life, not just marketing theory.
This wasn’t built in a boardroom. It was built in the break room. And it’s already changing the game.
