The #1 Mistake Sales Pros Make on Facebook (And What to Do Instead)

Avery Stone
May 30
2 min read

Facebook is still the most powerful platform for car sales. Period.

But most dealership salespeople are using it wrong. They post inventory. They drop a quick caption. Then they walk away. The problem? They treat Facebook like a megaphone, when it’s actually a microphone.

Mistake: Posting Like You’re Broadcasting to a Crowd

Most salespeople think posting a car photo with "Come see me!" is enough. But the people who are actually interested? They don't comment "I'm buying it." They like. They maybe hit share. They wait. And then you scroll right past their engagement.

What to Do Instead: Treat Facebook Like a Two-Way Conversation

Here’s the secret: your comment section is the warmest lead source you have.

If someone likes your post? DM them. If someone shares your post? DM them. If someone tags a friend? DM both of them. Don't wait for a "ready to buy" message. Start the conversation.

Why It Works

Car buyers are watching. They're testing your vibe. When you reply, react, or DM first, you're:

Showing you’re active
Making the interaction feel personal
Creating a low-pressure bridge to a real convo

This doesn't feel like sales. It feels like service. And that’s what gets them to message you back.

The Social Grenade Fix

With Social Grenade, your team isn’t guessing what to say in DMs. They get:

Daily prompts that include comment reply scripts
Coaching on how to move a DM to an appointment
Follow-up suggestions that don’t sound robotic

Instead of hoping someone books, your team actually drives the conversation forward — every day.

Final Thought

Stop shouting into the void. Start talking to the people who are already raising their hand.

Social media isn't about who sees your post. It's about who feels like you're talking to them. And if you want more leads? Start answering the comments.