Robin Wilson

Robin Wilson is the founder of Social Grenade and the voice behind a social selling revolution in automotive.

Robin Wilson is the founder of Social Grenade, owner of SCP Agency, and co-owner of EPIC BDC, three powerhouse brands reshaping how the automotive industry approaches content, connection, and conversion. With over 13 years in automotive retail, digital strategy, and sales leadership, Robin has done the work most people just talk about. She’s led the floor, built high-performing BDCs, fixed broken funnels, and created scalable systems that drive tangible results. She doesn’t teach theory. She builds what works, for the people actually doing the work.

Social Grenade is her answer to the industry's biggest social selling problem: dealership teams expected to “just post” without the tools, strategy, or support to do it well. It combines expert coaching, content automation, and human-first prompts to help sales pros build influence, spark real conversations, and turn social media into a lead machine. At SCP Agency, Robin leads creative and content strategy for dealerships across the country. At EPIC BDC, she helps teams drive more appointments, more conversations, and more consistency from the inside out.

Whether she’s speaking on stage, mentoring emerging leaders, or writing the content that makes someone feel seen, Robin shows up the way she always has; bold, honest, and ready to help the people who keep this industry moving win bigger than ever before.

👍 Ready to stop blending in and start blowing up your social leads? Follow Robin’s content or book a demo to see how Social Grenade makes it stupid-simple.👍